Quelles seront les tendances en 2010 ? Voilà une présentation de Lucky & Company qui résume ce qui nous attend l’année prochaine : réalité augmentée, paiement mobile, codes QR, crowdsourcing…
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When I started work on The Art of Community I was really keen that it should be a body of work that all communities have access to. My passion behind the book was to provide a solid guide to building, energizing and enabling pro-active, productive and enjoyable communities. I wanted to write a book that covered the major areas of community leadership, distilling a set of best practices and experiences, and illustrated by countless stories, anecdotes and tales. But to give this book real value, I was keen to ensure the book could be freely accessed and shared. I wanted to not only break down the financial barrier to the information, but also enable communities to share it to have the content be as useful as possible in the scenarios, opportunities and problems that face them. To make this happen O’Reilly needed to be on board to allow the book to be freely copied and shared, in an era in which these very freedoms threaten the publishing world. But they came through. Thanks to the incredible support of Andy Oram, my founding editor for the book, O’Reilly were hugely supportive of the project and our desire to break down these barriers. Today I am pleased to announce the general availability of The Art Of Community under a Attribution-Noncommercial-Share Alike license. With this license that the book is under you have the following freedoms with the entire content:The Art of Community Now Available For Free Download
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Depending on whether or not your friends persuaded you to stay for that 'one last drink' which ended up turning into five more, with accompanying shots, and a kebab that you then dropped all over yourself, Facebook photo tagging can prove to be both the most compelling and potentially ruinous feature on the world's favourite social network
Sambuca-fueled fast food accidents aside, for many less devoted Facebook users, sharing, naming and shaming via their uploaded photos remains one of the site's more enduring attractions. There is, indeed, nothing like an email notification of a potentially embarrassing/endearing/emancipating photo tag to kick-start even the most dorment user back into life...
It is this realisation (along with the simple fact that people like getting stuff for free) that has inspired this latest campaign for Swedish retailer, Ikea, from native agency of choice,Forsman & Bodenfors, Gothenburg. Tasked with building a campaign outside of paid-for media in order to promote a new store in Malmö, Sweden, F&B identified the humble Facebook gallery as the perfect platform...
As you can see from the video case study linked below, first, a profile was created for the new store's manager - Gordon Gustavsson. Over a two week period,12 different pictures of showrooms from the new store were uploaded to the profile page. Facebook members who had requested Gordon as a friend could then tag themselves to a specific item in each photo and in doing so, win that particular Ikea product.
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SOURCE : contagiousmagazine.com
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TIM BROWN, the boss of IDEO, a consultancy that helped shape Apple’s first mouse, does not have solutions to daunting global problems such as climate change, epidemics and persistent poverty. But he believes he knows how to find them: with “design thinking”.
By design thinking, Mr Brown means the open-minded, no-holds-barred approach that designers bring to their work, rather than the narrow, technical view of innovation traditionally taught at many business and engineering schools. Firms that think like designers, he claims in a new book, “Change by Design”, stand to win huge new markets and profits. The concept may sound pat and woolly, encompassing everything from savvier marketing to radical technological leaps. Yet design thinking is winning many converts in both industry and philanthropy.
The chair that saved the worldMr Brown argues that a holistic approach to tackling problems produces more breakthroughs than the MBA’s traditional urge to make incremental improvements to existing products or processes. He says the uncompromising focus on predictability and quality-control exemplified by Six Sigma (see article), a form of statistical analysis popular with manufacturers, can lead to “analysis paralysis” by discouraging sweeping changes that may cause disruptions in the short term but yield big benefits in the long run.
In contrast, design is often a “Trojan horse” for momentous ideas, maintains John Kao, a former academic, since it marries rigorous methods with more empathetic and intuitive ones, from lengthy anthropological studies of consumers to the production of experimental prototypes. With funding from Deloitte, a consultancy, he has set up the Institute for Large Scale Innovation, an outfit dedicated to “building the new innovation agenda necessary for tackling wicked global problems”.
Roger Martin, head of the Rotman School of Management at the University of Toronto and a pioneer in this field, says that true “design thinking” involves a deep understanding of people’s habits and preferences. As evidence, he points to the expensive Aeron chair (pictured), which Herman Miller designed based on lengthy observation, not just answers given in focus groups. The firm mimicked some elements of the lawn chairs that consumers seemed to find particularly comfortable, and the result was a blockbuster. IDEO applied a similar approach in a campaign it devised for Bank of America. Its researchers noted that consumers feel empowered by saving even trivial sums of money, such a collections of pennies in a jar. So they came up with a scheme called “Keep the Change”, in which the bank automatically rounds up deposits to the nearest dollar—a huge hit with customers.
Philanthropists are beginning to bring similar methods to bear on big social problems. The Gates Foundation has worked with IDEO to develop a “human-centred design toolkit” to help charities develop new programmes in collaboration with locals. VisionSpring, an American charity that sells inexpensive reading glasses to the poor, used the toolkit to make its vision tests less intimidating to children, and thus reach more of those in need.
Focusing on people need not mean losing sight of the big picture, design thinkers argue.
Read more: The Economist
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A recent study by Robert Half and Associates found that 54% of companies ban the use of public social networking sites like Facebook and Twitter in the workplace. The reasoning could be that productivity would be hampered, or that your organization must be compliant with regulations from the SEC, FINRA, Sarbanes Oxley, or HIPAA. The risks are real. Confidential information can be revealed, and brands can be damaged. As an executive at a company, would you ever post a question to your friends on LinkedIn, such as “What is the best way to terminate an under-performing product manager?” Believe it or not, it happens.
One of our alliance partners, Socialware, has been tackling this issue with technology solutions, and starting today is offering free products. Social Marketer renders a new toolbar in the page that allows users to choose if their messages are public, or internal to the enterprise. Internal status updates will get search optimized and put into a unified stream, while personal ones may have different retention rules . Another product, Risk Manager, allows for rules-based moderation of tweets, posts, and updates.
Here is a screenshot (click it for a larger image) of the administration console for managing the social network traffic. It provides for some pretty interesting and granular control of which types of messages and events are allowed, disallowed, and moderated. You could, for instance, block Facebook chat and all the Facebook applications (which may typically be games) while encrypting or moderating status updates. A rule can be created that could moderate or block any message that contains something with the format of a social security number, or credit card number.
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SOURCE : dachisgroup.com
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View more documents from The New School University.
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