Programme - FB Marketing London

18^th July

#FBKM12

• Event Details:

Wednesday
18th July
9.00 am to 5.00pm

ICO Conference Centre
22 Berners Street
London
W1T 3DD

inShare

Programme - FB Marketing London

8:30 Arrival, Tea & Coffee

09.25 Welcome
Sam Michel, Chinwag & Luke Brynley-Jones, Our Social Times

09.30 Keynote – Facebook State of the Nation
Andy Pang, Facebook

09.50 Facebook Beyond the Hype
Tom Smith and Brett Petersen, GlobalWebIndex

10.10 A Marketers’ Eye View of Timeline & Pages
Kathryn Corrick, Digital Communications Consultant

10.25 Facebook Strategy: How Facebook Fits into a Social & Digital Marketing Strategy
Richard Ayers, Manchester City FC & British Film Institute

10.45 Discussion – Facebook Timeline and Marketing
Chair : Kathryn Corrick
Tom Smith (GlobalWebIndex), Richard Ayers, (Man. City FC & BFI), Vincent Sider (BBC Worldwide)

11:05 Break

11.25 EdgeRank: Optimising Position in the Facebook Newsfeed
Kelvin Newman, SiteVisibility

11.45 Case Study: Yorkshire Tea’s Little Urn - From TV to Facebook
Dom Dwight, Yorkshire Tea

12.05 Facebook Advertising Uncovered: Ads, Attribution and ROI
Jeremy Waite, TBG Digital

12.25 Discussion: Are Likes Worth More Than Ads?
Chair : Adam Lewis (Immediate Future)
Jeremy Waite (TBG Digital), Dom Dwight (Yorkshire Tea), Emeric Ernoult (Agorapulse)

13.05 Lunch

13.55 The Science of Sharing
Niles Mork-Ulnes, Beyond Interactive

14.15 Case Study : Cadbury’s Dairy Milk
Sarah Lindley, Dairy Milk (Kraft Foods)

14.35 Timeline Meets TV : Engagement Through Live Broadcast & Interactive Video Russell Goldsmith, Markettiers4DC

14.55 Quickfire Agency Insight: How Kellogg’s, Dove & Xbox Build Community
Katie White (Isobar Social), Emma Gannon (Edelman), Maurice Wheeler (Doco London)

15.25 Discussion: How to Encourage Fan Loyalty & Advocacy?
Katie White (Isobar Social), Emma Gannon (Edelman), Maurice Wheeler (Doco London), Dominic Sparkes (Tempero)

15.50 Break

16.10 Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform
Martin Belam, Emblem (formerly, Guardian)

16.35 Ringing the Tills: An Introduction to Fcommerce
Paul Marsden, Social Commerce Today

16.50 Heinz – A Case Study in F-Commerce
Tom Ollerton, We Are Social

17.10 Nokia and F-Commerce
Thomas Messett, Nokia

17:30 Close & Networking Drinks

Speakers

Andy Pang
Measurement Solutions Group Lead,
Facebook

Andy heads up the Measurement Solutions Group at Facebook, which involves him in all aspects of monitoring, analytics and measurement, from product launches to branding and identity. He was previously a Senior Consultant at Metrixlab, the online research company and Marketing and Research Manager at Clear Channel in New York.

Vincent Sider
VP Social Media,
BBC Worldwide
@vincentsider

A highly experienced social media professional, Vincent started his career as Head of Online at MCI WorldCom in France. After co-founding Mobilabs, a popular dating and social networking company in France, he joined BT in 2006 and headed up the social media and online gaming strategy for BT Wholesale.

Dom Dwight
Conversation Manager,
Yorkshire Tea
@domdwight

Dom manages all social media conversations for Taylors brands (Yorkshire Tea and Taylors Coffee). He manages the production of branded content across social media and is developing it into major element of brand strategy. Previously Dom worked as communications editor for Bettys & Taylors.

Sarah Lindley
Brand Executive,
Cadburys Dairy Milk (Kraft Foods)

Sarah has been at Kraft for 2 years marketing Cadburys Dairy Milk 'Singles' and driving digital marketing campaigns. Bringing new products to market from conception to market launch including digital strategy for each product. Previously Sarah managed a Ski School in the French Alps, developing their first digital and social media strategy.

Richard Ayers
Head of Digital,
Manchester City FC
@richardayers

Richard is focused on driving forward the club’s approach to media – by championing innovation, forming unique partnerships and delivering increased audience engagement and reach. For the last few years Richard has focused on a small portfolio of clients including the BFI, the Guardian, Kasabian and was Web Publishing Director for the regionals division of Trinity Mirror until joining Manchester City FC at the end of 2010.

Thomas Messett
Global Editor in Chief, Social Media
Nokia
@tom_messett

Thomas is a digital native who has spent the last three years helping global brands explore the world of social media. Cutting his teeth in the social monitoring industry with Radian6, Thomas managed the integration of their platform into customer service, experience management, marketing and PR departments at major brands like Scottish Power, Centre Parks and Dyson.

Emeric Ernoult
Founder,
Agorapulse
@eernoult

Emeric is a serial entrepreneur with a passion for Facebook marketing. He is the co-founder of AgoraPulse, a Facebook marketing platform based in Paris, France and has advised brands such as Microsoft, Playstation, Virgin Megastore or Disneyland Paris on their Facebook marketing initiatives.

Jeremy Waite
Head of Social Strategy,
@tbgdigital

Jeremy heads up social strategy at TBG Digital. TBG Digital is a Social Media specialist helping global brands to advertise and engage through Facebook and Twitter. The company’s team of experts has delivered more than 550 billion impressions and over 50 million social connections with a focus on ROI.

Adam Lewis
Managing Director,
Immediate Future
@adamlewis10

Adam Lewis is a highly experienced and award-wining digital consultant. Adam's expertise lies in digital communications and includes training and mentoring, creating measurement frameworks, building online communities and producing websites and digital content.

Kathryn Corrick
Digital Communications Consultant
@kcorrick

A decade of digital media experience has seen Kathryn contribute to the likes of McCann Erickson, Digital Britain, New Statesman magazine and the Online News Association. As well as being an independent communications consultant Kathryn is Journalist in Residence at Kingston University, UK Chair for the Online News Association and a member of Women in Journalism. She is on the advisory board of London Social Media Week and World Book Night.

Russell Goldsmith
Digital & Social Media Director,
markettiers4dc
@russgoldsmith

Russell has been involved in online marketing since 1995 when he joined software house Harlequin, setting up their e-commerce site. He is now the Digital & Social Media Director at markettiers4dc, the UKs leading Broadcast Communications agency with over 80 employees and five dedicated broadcast studios, with clients that include Kellogg's, Vodafone, Cisco, and McDonalds. His latest published work is a chapter on ‘The Future of Broadcast’ in the forthcoming book ‘Share This’ from The Chartered Institute of Public Relations, published by Wiley.

Kelvin Newman
Strategy Director,
SiteVisibility
@kelvinnewman

Kelvin is responsible for iTunes most popular Internet Marketing Podcast, downloaded by over a million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin and Jakob Nielsen. Kelvin is a regular contributor to State of Search and Econsultancy. At SiteVisibility he works with clients such as Hotels.com, FindaProperty, Gala Bingo and uSwitch to deliver their marketing campaigns along with running the popular BrightonSEO conference.

Tom Ollerton
Marketing Director,
We Are Social
@mrtomollerton

Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in Social Media. Tom is a strong digital all rounder and a respected regular on the conference speaking circuit.

Nils Mork-Ulnes
Head of Anallytics,
Beyond
@nilsmu

Nils is Head of Analytics at Beyond. He previously ran Next Fifteen’s research brand Context Analytics based in San Francisco, now part of Beyond. Nils has more than eighteen years of experience managing research and consulting projects globally for clients such as Cisco, Visa, Sony, and Microsoft. Areas of research specialization include: brand and corporate reputation management, social media marketing, and marketing optimization analysis.

Judith Lewis
Head of Search,
Beyond
@judithlewis

Judith Lewis is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. She was one of the judges for the inaugural UK Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Her clients include Google, Amadeus, & Mimecast.

Katie White
Head of Social,
Isobar Social
@ktmatey

Katie is currently the head of specialist social division, Isobar Social. Katie manages the social strategy and activation within Isobar across Europe for Chevrolet and Kellogg, and the UK for InBev, Absolut, Malibu, Adidas and Matalan. She is currently focused on evolving and expanding the group into a centre of excellence for social within Isobar and glue Isobar.

Tom Smith
Managing Director,
Trendstream
@globalwebindex

Tom is Managing Director at Trendstream, he founded GlobalWebIndex a global survey that provides insights on web involvement, social media and content, clients include BBC, Pepsico, P&G, Dell and Ogilvy. Previously Tom was the Head of Consumer Futures at Universal McCann where he devised the world’s largest social media tracking study. it grew to cover 29 countries and 17,000 respondents. It created a huge online buzz, becoming the piece of seminal research on Social Media.

Brett Petersen
Director of Strategy Consulting,
GlobalWebIndex
@Brett_Gwi

Brett is currently responsible for leading all GWI research and insight generation, consulting with agencies and corporates to build comprehensive strategies for communications, product development, and business planning. Previously he worked as an analyst at e-Media Institute, a leader in European TV market analysis, and also worked as a macro-economic analyst at Euromonitor International.

Martin Belam
Principal Consultant,
Emblem
@currybet

Martin has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodafone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian.

Sam Michel
CEO,
Chinwag
@toodlepip

Sam founded Chinwag in 1996 for digital media and marketing professionals. He was one of the UK’s first full-time webmasters for Time Out magazine, Executive Producer of BAFTA-nominated movie website, Popcorn and has consulted on projects for clients including Microsoft, BBC and the Bank of England. He sits on the global board of Social Media Week and runs the London event. He’s a frequent speaker and writer on digital marketing and social media as well as mentoring at Seedcamp and running the Digital Mission series.

Luke Brynley-Jones
CEO,
Our Social Times
@lbrynleyjones

Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Blue Square, YMCA and Orange Business Services to develop effective social media strategies. He writes the popular social media blog, oursocialtimes.com and hosts social media conferences in the UK, US and Europe.