True Reach℠ measurement quantifies the total audience that has been exposed to a viral video campaign, no matter where the campaign videos travel online. To provide True Reach measurement, Visible Measures combines data from brand-driven seeded video placements with results from community-driven viral video placements. Read on to see how placements, views, and audience sentiment can be combined to reveal the True Reach of your viral video campaigns.
Share of Choice™
Share of Choice™ is the world's first video-based social indicator of consumer brand preference. Built from hundreds of millions of videos collected from hundreds of video destination sites, Share of Choice measures how often consumers choose to watch your advertising versus your competitors' in online video. As a result, Share of Choice is the first true measure of advertising chosen directly by consumers. Read on to see how Share of Choice can help you increase your performance in social video.
Video Engagement is a measure of audience interaction with your video content, including rewinds, fast-forwards, abandonment, and more. By calculating the Engagement Score for each of your videos, you can quickly understand which videos your audience finds most compelling and which videos need to be improved. Read on to see how our Video Engagement Curve reveals additional key performance metrics like Initial Attention and Captivation.